Return on Content is a Dutch based research agency that is focused on assessing the quantitative brand impact and qualitative optimization opportunities for content marketing.
The founders, Robert Schueler and Stephan van Velthoven, are two former colleagues who have 20+ years experience researching brand, communications and innovation.
Return on Content works for brands like Vodafone, Ziggo, national touring club ANWB, health insurance company Zilveren Kruis and charity organisation KWF.
We conduct research in multiple countries on all types of online content and channels. Like online video, landing pages, websites, content platforms, social media content and long form such as podcasts. Campaign content and always on content.
Insights to create value with content in the full funnel
Today, brands are increasingly shifting budgets from advertising to content marketing. To tell their own stories on their own channels and to add relevance for their target audience. Content to build a credible and trustful brand online.
To measure the impact of content, brands cannot only rely on behavioral data from their analytics and should add an extra layer of insights to be successful.
It’s our vision on how to create value with content, to look at the full funnel. Insights how content is impacting your brand position and influence audience behavior in every phase.
Based on 20 years + experience with brand, communications and innovation research, we have created a new approach for content research. To assess the impact of content for brands and how to optimize the content where opportunities are. We do this with our own framework for content impact and our model to measure and benchmark content performance.
What differentiates us?
It’s our view to look at the value of content marketing from a branding and conversion perspective. Our research approach enables to assess the value of your content for each channel and how it can be optimized.
We believe in an efficient way of working, to be flexible, deliver quickly and keeping costs low. We do this by offering research in modules and working closely with our data partners and experienced specialists. Next to integrating quantitative and qualitative research, we help our clients with insights activation and extra services like data visualization, video high lights and workshops.
Founder
Robert is co-founder of Return on Content and has a background in digital marketing and research. Robert had several roles at agency side, as Research Director Digital Media, Client Service Director Tech & Telco and activation lead for the innovation unit Ipsos-SMX. He has experience with innovative research instruments such as online communities, social intelligence, online behavioral tracking, eye tracking and voice assistants.
At Return on Content Robert is responsible for all qualitative research and strategy to optimise content.
Contact Robert:
Robert@returnoncontent.nl
+31 6 51352083
Founder
Stephan van Velthoven is co-founder of Return on Content.
Stephan has over 20 years of experience in the market research sector. He has worked for various market research agencies and was an Insights Director at Ipsos and a Research Director at another market research company. Also, he has worked for several media agencies, including a role as the manager of the insights team of a large media agency. He has extensive experience in branding & communications research and customer journeys.
At Return on Content Stephan is responsible for all quantitative research.
Contact Stephan:
Stephan@returnoncontent.nl
+31 6 39097017